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About Anita

ANITA

Special underwear and swimwear, outstanding fit, uncompromising comfort and high quality: these have been the key characteristics of ANITA Dr. Helbig for over 125 years! We are represented around the world through two of our brands: ANITA SINCE 1886 and ROSA FAIA. We develop, produce and sell lingerie and swimwear under these two brands for all shapes and sizes, also for large cup and underbust sizes. All of our products are developed specifically with the various figures and requirements of our customers in mind: for fuller figures or large busts, for breastfeeding mums or sporty, active women – our underwear collections offer something for everyone, also for women who have undergone breast surgery. Special underwear and swimwear, outstanding fit, uncompromising comfort and high quality: these have been the key characteristics of ANITA Dr. Helbig for over 125 years!We are represented around the world through two of our brands: ANITA SINCE 1886 and ROSA FAIA. We develop, produce and sell lingerie and swimwear under these two brands for all shapes and sizes, also for large cup and underbust sizes. All of our products are developed specifically with the various figures and requirements of our customers in mind: for fuller figures or large busts, for breastfeeding mums or sporty, active women – our underwear collections offer something for everyone, also for women who have undergone breast surgery.

Family company

We are a traditional family company based in Brannenburg, Upper Bavaria, and managed by Georg Weber-Unger and his two sons Georg and Johannes: the company's fourth generation. We develop and design all our articles in Brannenburg, a site beautifully located on the edge of the Alps. We own and operate four production sites around the world, where around 800 seamstresses work on ANITA and ROSA FAIA articles. All in all, we operate 20 of our own sites world wide and employ over 1,600 members of staff. ANITA employees are part of our family. Many members of our staff have been with us for over 30 years, some are even sons or daughters of former employees!

Uniqueness


Since 1886 we have strived to achieve outstanding quality and create unique articles. We go the extra mile on a daily basis for the women who wear our products, aiming to enhance their quality of life, comfort and appearance. Our articles are often distinguished by "mini monopoles" – technical ingenuities or special features which are often hidden or cannot be seen at first glance, but which make a huge difference to comfort and the feeling of well-being when worn or used on a daily basis.